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Key elements:
A few weeks ago, a business owner asked me why his articles weren't generating any business opportunities. After examining his publishing plan, I found he was making the same blunders I see many Saudi businesses commit.
Last year, I observed as three similar businesses poured resources into developing their presence on a specific social media platform. Their initiatives were unsuccessful as the channel appeared to be a bad match for our market.
For a banking institution, we implemented a flexible interface framework that dynamically transformed menus, typography, and layout based on the selected language, producing a 42% increase in audience participation.
After years of conventional approaches, their carefully executed transformation produced a significant improvement in activity productivity and a one hundred fifty-six percent boost in client happiness.
Two quarters into our launch, our sales were underwhelming. It wasn't until I happened to a detailed report about our industry that I understood how ignorant I'd been to the business environment around us.
Powerful techniques:
Their strategy included:
Essential components:
I presently utilize several applications that have substantially improved our market intelligence:
Begin by identifying ALL your competitors – not just the well-known ones. Throughout our research, we discovered that our biggest competitor wasn't the well-known company we were watching, but a new business with an innovative strategy.
Assisting a luxury brand, we found that their local language identity was considerably weaker than their foreign language identity. After creating consistency between the linguistic approaches, they achieved a substantial growth in brand perception among Saudi consumers.
Powerful techniques included:
For a store group, we implemented a combined strategy that integrated technological advancement with conventional importance of face-to-face engagement. This strategy improved user contentment by 167% while generating operational improvements.
A healthcare provider experienced a significant increase in identity awareness after applying a channel-tailored presence methodology that understood the special features of each digital platform in the Saudi context.
I use a simple spreadsheet to monitor our competition's rates adjustments weekly. This has already allowed us to:
For a software company, we modified their global visual identity to further resonate with Saudi visual tastes while preserving visual recognizability. This technique increased their brand appeal by over one hundred twenty percent.
For a multinational apparel company, we created a locally-targeted digital branding strategy that incorporated elegant traditional elements. This approach improved their brand affinity by over one hundred fifty percent in only half a year.
Key considerations included:
For a banking brand, we implemented a information campaign about family financial planning that included halal investment concepts. This content exceeded their earlier generic financial advice by 417% in connection.
I suggest organizing competitors as:
I invest at least two hours each week reviewing our competitors’:
Deleting the wiki page 'How Market Research Transformed My Business' cannot be undone. Continue?