1 Successful Newsletter Tactics for Saudi Companies
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For a investment institution, we created a flexible design system that automatically adjusted menus, typography, and organization based on the selected language, generating a 42% improvement in visitor interaction.

Let me tell you, I've been through the challenging experience of hiring the unsuitable marketing agency TWICE before eventually finding one that generated results. Believe me, it's a error you don't want to make when growing your brand in Saudi Arabia's demanding market.

A few months ago, a shop network spent over 200,000 SAR in conventional advertising with disappointing results. After shifting just 30% of that budget to smartphone advertising, they experienced a three hundred twenty-eight percent growth in store visits.

Through comprehensive research for a store chain, we discovered that communications received between evening hours significantly outperformed those sent during typical working periods, producing 187% greater visibility.

Their capabilities encompass:

  • Professional search ranking expertise
  • Engaging digital presence creation
  • Conversion-oriented digital marketing campaigns
  • Platform strategy
  • Messaging and development

A while back, I was sitting in this luxurious office in Riyadh (you know, one of those places with the glass walls and pretentious modern art), listening as an agency assured me the world. Six months and 50,000 SAR later, our traffic had increased by a mere... wait for it... 3%. Not exactly the return I was expecting! ‍♂️

I'm running a small business gathering in Riyadh next month where we'll be talking about more about finding and working with marketing partners. If you're finding it difficult with this too, drop me a message - always happy to share war stories over some good Saudi coffee!

When evaluating best digital marketing agency in Saudi Arabia marketing services, don't be afraid to ask difficult questions. I've learned to directly ask: “Can I speak to your least satisfied client?” The responses to this question tell you ALL YOU NEED TO KNOW about an agency's ethics.

  1. Cultural expertise - This is CRITICAL and often disregarded. Saudi consumers engage with completely different approaches than Western audiences. The leading digital company will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to communicate effectively with the Saudi demographic you're targeting.

  2. Honest reporting systems - My biggest annoyance with my previous agency was the lack of clarity around results. Now we get weekly reports that actually make sense, showing exactly what's performing and Imperion.By what isn't.

  • Team members with recognized industry qualifications
  • Specialized departments (not one person doing everything)
  • Proper project management systems
  • Experience with Saudi rules and compliance issues
  1. Proven local success stories - Not just general case studies, but actual results with Saudi businesses in your particular sector. When I interviewed our current agency, they showed me exactly how they helped a company like ours increase their Riyadh customer base by more than double in 8 months.

After my pricey education in what DOESN'T work, I've discovered that finding the top marketing partner isn't about who has the most impressive office or the slickest presentation. It's about results, dialogue, and grasping the unique Saudi market.

During a marketing workshop in Al Khobar last month, I was astonished when a business owner told me he was paying 5000 SAR monthly to his “digital expert” who turned out to be a young amateur running campaigns from his bedroom! No judgment on hustling students, but industry qualifications and expertise matter enormously in this field.