For a luxury brand, we developed a cultural segmentation methodology that uncovered several unique traditional categories within their consumer base. This technique improved their campaign effectiveness by over one hundred seventy percent.

Through comprehensive research for a food delivery company, we found that promotions presented between 9-11 PM significantly surpassed those presented during typical peak hours, producing substantially higher purchases.

After extended periods of applying generic consumer categories, their new Saudi-specific division approach created a significant improvement in promotion results and a one hundred sixty-three percent reduction in customer acquisition costs.

Valuable approaches included:

• Metropolitan-centered divisions beyond simple areas
• Neighborhood-level targeting
• City vs. countryside variations
• Expatriate concentration locations
• Visitor destinations vs. resident communities

I invest at least two hours each regularly reviewing our competitors’:

• Online organization and user experience
• Articles and posting schedule
• Social media activity
• Client testimonials and evaluations
• Keyword strategy and rankings

For a cosmetics brand reaching younger Saudi ladies, we shifted 60% of their traditional advertising investment to ephemeral platforms, producing a two hundred seventeen percent improvement in sales performance.

Last month, a retail client consulted me after using over 300,000 SAR on ineffective online marketing. After restructuring their campaign, we produced a four hundred seventy-three percent increase in advertising efficiency.

I still laugh when clients say they're using the “latest” digital marketing approaches but haven't revised their tactics since 2022. The digital landscape has transformed completely in just the past few months.

Recently, a retail client transitioned from standard online content to motion media and achieved a three hundred eighty-four percent growth in interaction and a one hundred twenty-seven percent boost in conversion rates.

The most profitable Saudi brands recognize that people don't distinguish in terms of platforms. My banking client saw a substantial improvement in prospects after we integrated their formerly separate touchpoints.

Assisting a medical center, we restructured their content to include entire queries that patients would verbally request, such as “Where can I find a dermatologist in Riyadh?” This strategy enhanced their spoken question visibility by seventy-three percent.

For market Competitor evaluation a merchant, we identified that their audio query appearance was constrained because they had prepared mostly for foreign language queries. After incorporating customized local spoken question optimization, their discovery rate increased by 217%.

Last month, a travel company realized that their digital platform was completely missing from voice search results. After executing the techniques I'm about to reveal, they're now showing up in forty-seven percent of relevant voice searches.

Last year, I witnessed as three similar businesses poured resources into expanding their business rival assessment on a particular social media platform. Their efforts were unsuccessful as the platform appeared to be a poor fit for our industry.

I use a simple document to monitor our competition's rates adjustments every week. This recently helped us to:

• Discover cyclical promotion cycles
• Detect special offer approaches
• Grasp their value positioning

I recommend categorizing competitors as:

• Main competitors (offering nearly identical offerings)
• Indirect competitors (with some overlap)
• Potential challengers (new companies with disruptive capabilities)

When I started my retail business three years ago, I was sure that our distinctive products would be enough. I ignored competitive research as a waste of time – a choice that practically ruined my entire venture.

I now utilize several tools that have substantially improved our competitive research:

• Search analysis platforms to monitor rivals’ search rankings
• Mention tracking tools to follow competitors’ digital footprint
• Site monitoring platforms to monitor updates to their digital properties
• Email capture to receive their promotional messages

Start by identifying ALL your competitors – not just the obvious ones. During our analysis, we discovered that our biggest threat wasn't the established brand we were tracking, but a recent business with an novel strategy.